So I think this sums up where we ought to be pretty soon. Its exciting, combining all existing technology, we can create clean seamless experiences. For me its about – 1.- format (glasses, lenses) making te screen dissapear. 2.- Content, Content, Content 3.- Localisation & user Identification (GPS, evolved sensors for RFID, many other ways of pinpointing the user), IMAGINATION! (Ask Albert Einstein).
I’m having some issues getting to grips with accepting failure. Not with the concept and reality of failure , for it’s a great way to learn and grow, but more with failure as a result of simple stupidity.
Of course we don’t know how to guarantee a team’s success, but when it comes to failure, I can’t help but seeing a pattern. A pattern that could so easily be avoided if only some key basics were always upheld by all team members - team leaders usually being the worst at this .
So, even though I can’t say I know much about success, I’ve tried to outline these 4 basic – and I do mean elementary basic – things that usually aren’t happening with the right intensity when failure does show its head.
1.- Identify the REAL objectives.
Goals aren’t always clear to everyone on the team. Moving targets need never be an issue, ever, as long as everyone is following the same one. Daily or weekly alignments are a must if you are to be part of the most flexible and successful team, and by team I mean everyone who with varying degrees contributes towards the project, for they are still part of the team whose job it is to Get It Done.
2. Trust each other.
Being part of a successful team means you know that everyone will do their best in order to reach the shared goals. It’s tricky, but if you don’t really learn to trust your team members, you are the first one to put the project at risk. Trusting doesn’t require kinship or affinity, it requires knowing the person you’ve got on your side, understanding who they are and where they can contribute.
3.- Share information
Constantly. Yes, you must find efficient ways to filter and arrange that information, in order to be able to prioritize, but the need for information is key. Information means everything related to the project, insights that can help other team members overcome obstacles more efficiently. Censorship isn’t just ugly, or morally wrong. It’s self-defeating and works wonders at demotivating people.
4.- Speak the same Language.
No need to have same backgrounds or cultural affinities , the only need in order to be able to understand each other on a business level is to share the same vocabulary, the business culture, ethics, and approach. So this is where a great HR or Talent Management team proves vital. Make sure the people picked for the Job are the right people picked for the job. Invest in training, invest in personal growth, invest in people.
That’s it. It sounds simple, but I’m always saddened to see how even large, established companies, which are struggling in today’s highly challenged highly competitive market, fail to implement these 4 “habits”. It usually happens because the leaders fail to gauge correctly the level of dedication and capacity that their employees have, but more often it’s simple because they are zealously “protecting” their business interests .
In my opinion the vision and dedication of a few cannot be enough to evolve what starts out as a great ininitative into a large and successful Company. If a project is to go the extra mile and be prone to expansion and growth, you have to do more than just rely on trust and clear objectives, and funnily enough its usually only when there is a wide sharing of information in a common format that trust grows and common goals become clearer for everyone.
All this may sound very theoretical and sometimes pretty obvious, but I’m willing to bet that any team that deploys these 4 rules with the right intensity, will usually have a pretty good chance of success.
And so, on the opposite end, summed up are my 4 rules of guaranteed failure:
1.- Fail to identify your goals
2.- Always look for hidden agendas and compromised dedication
3.- Share information only when and if unavoidable.
4.- Build a closed network of allies.
Any comments are more than welcome +
Here we go, another “tecky” approach to the Crossworld experience. Forget the smartphone, add the glasses or contact lens!! And please someone call in a quirky graphic designer!
Followed by a really nice guy who’s into contact lenses (no really, he’s very methodical:)
We’re starting to see 1+1=3 coming from agencies, designers, and not just tech guys. This is what will make the user expereince so much richer. Good starting point I think.
This is a crude example but still, a real life demo. I love the outfits. every day this reality is getting closer ! Thanks Adam from Aquipo
However, it explains very well how this new Paradigm can change our lives.
This is what future world could look like if we don’t design and build experiences that put ourselves at the centre. Unless Experince Designers, Artists, designers and Creative minds start to get in to the equation, we could find it all just to off-putting.
BTW, no need for typing in mid-air once voice recognition is enabled.
In a time when everyone seems to be thinking about world economic crisis, insane and extremist pseudo political trends rearing their ugly head, or the possibility of yet another pre-emptive aggression in the middle-east looming ahead on the horizon, I have to say I’m excited again… it’s been a while, but I’m really quite excited again.
Yes, believe it or not, it’s The Matrix, only in this case there’s no blue or red pill to choose from.
Ok, so it’s the Matrix in the way in which Google or Facebook are currently able to serve it up, which means in a very flat, boring, matter-of-fact way. But very soon we’ll start to see the the designers, the 3D artists, the New Steve Jobs’s or Jonathan Ive’s start creating beautiful, poetic, functional design that will come to life in what will literally be the blink of an eye. I’m Hoping the likes of Vasava or Dvein, or any of the tryly gifted and talented designers that went to OFFF will be given real space to play. Experince designers.
To many of you reading this, what I’m writing about may already it may be blatantly obvious, but if that is the case then we’ all being just a little bit too blasé about it. If a fervent Roman Catholic suddenly bumped into the real-life, in the flesh, Jesus Christ, I doubt he/she would take it this matter-of-factly, however much convinced he was of his catholic faith – trust me.
But I digress…
The fact is that we finally find ourselves at the gates of a brand new shift in digital Vs realworld experience… a new change, yet another step up the digital evolution ladder – the actual Cross World Reality is practicaly here.
Imagine a world where you can don a pair of glasses where we are able to project “additional” content to that which is already physically present. If we could use those glasses to capture the information they are facing, we can actually make the “display” on the glasses shift and change angle or perspective as the glasses map the 3dimensional landscape. No need to “black out” original content, it just ads an extra layer that reacts to where youre’ looking at. That is pretty much how x-box kinnect manages to use you as the actual controller for the videogames.
Now if we are able to have some device that recognizes you (or your glasses) and is able to identify you as the contemplator of this this mixed analog/digital landscape – say a simple RFID tag… then the content which you visualize can be modeled according to parameters you may have previously profiled say, on facebook? Or any other digital platform that has your personal parameters instantly available.
It means the following event would be able to take place….
As you approach a large square in the city centre, the sensors on your glasses pick up some markers on which an avatar (of your particular liking) who indicates the way to the concert you’ve bought your tickets for.
As you reach the main square, you can see on stage the group performing, LIVE, with a combination of pyrotechnics, scenery and visual effects like U2, the Rolling Stones or even Gorillaz have never gotten anywhere near of… but, as you walk around the main square, and take in every single detail, you also see, if you take your glasses off, stage suddenly becomes the structure you expect to see in a prison yard inmates open day performance. (???)
The key to what you saw lies in the receiver being linked to the cloud, the digital network, and having enough processing power to assimilate the encrypted information it receives. And for that , we are all more than trained, for our current everyday use mobile devices – yes, Smartphones – have wi-fi completely sorted.
You can put your glasses back on and walk past your average high street window, outside of which is being played – in 3D – their latest season’s catwalk. You stop outside a cafè and the menu is not just read out loud, but you can actually see the different dishes scrolling by your very eyes. Thanks to the RFID (or similar), if you’re not actually signed on to a particular networks or business but have “open” setting on your device, the avatar in question can still address you on first name terms as soon as you walk thought the threshold…. And if you ARE signed in, knowing what your current wardrobe looks like, they can serve up the items of clothing that best combines – according to their own personal shopper suggestions – with your existing wardrobe.
So how do we get this going? Well, it’s already on its way.
Google has already started teasing the general public with their glasses, and that means we are months away from a real working model.We’ve seen tests done on contact lenses and even scientists talking about cutting out the middle man and tapping directly into the optic nerve –though this one would actually need to get past some serious user issues regarding human hardware upgrades… but they key, if the hardware gets there, and the engineers and developers are working flat out on that, is the content, and the format in which we interact with that content. And that’s up to us, the “experience designers”.
I’d say it’s about right now that our CWR Experience Designers need to up their game…
I know it’s old hat now, but the true evolution takes place when you realise the “digital realm” is dead, it doesn’t exist. The realworld experience has evolved with a digital layer that is flexible and malleable beyond our wildest dreams.
So real world will soon evolve into earth experience 2.0 – with the new glasses (hopefully NOT Google design PLEASE! ) I’m hoping Safilo with their Polaroid Licence might actually take the plunge… Augmented reality is finally giving way to “CWR” – Cross World Reality. Only in this new matrix, there’s no need to unplug yourself… you just take your shades off.”
I think that with some slight finetuning, World Lens has allready got that one covered. This would be the Ap of my choice for my CWR Glasses.