I know it’s old hat now, but the true evolution takes place when you realise the “digital realm” is dead, it doesn’t exist. The realworld experience has evolved with a digital layer that is flexible and malleable beyond our wildest dreams.

So real world will soon evolve into earth experience 2.0 – with the new glasses (hopefully NOT Google design PLEASE! ) I’m hoping Safilo with their Polaroid Licence might actually take the plunge… Augmented reality is finally giving way to “CWR” – Cross World Reality. Only in this new matrix, there’s no need to unplug yourself… you just take your shades off.”